Content Marketing That Actually Works: Part 1 — Persona Development

Trying to sell your business without having first refined your messaging is going to be an uphill battle

Trying to figure out content marketing? Welcome to ‘Content Marketing That Actually Works’. In our first installation let’s look at the enormous value in developing really good buyer personas. Photo by Kaboompics .com from Pexels

Startup Marketing On One Foot

The Groundwork That Should Already Have Been Done At This Point — A Checklist

Meeting And Greeting The Potential Audience — And Googling Them Too

If your company is too cheap to ever send the content marketers to meet clients, then your company is too cheap. Photo by Tarik Nachat from Pexels
Google has its place. Google just can’t be the whole place when it comes to your marketing research. Photo by Torsten Dettlaff from Pexels

The One Foot Version To The One Foot Version

Daytime: tech-focused MarCom. Night-time: somewhat regular musings here. Or the other way round. Likes: Linux, tech, beer.