I Post A Lot On LinkedIn. And No, I’m Not Looking For A New Job

LinkedIn: if posting is seen as an obvious sign of job-hunting activity, this might be preventing users from sharing valuable thoughts

I’ve made no secret over the years of my mixed feelings about the professional network known as LinkedIn.

Here are some of the diatribes and general outrage that I’ve penned about this network over the years:

But despite all the above, I refuse to give up on the network — even though, as the first above post makes clear, there have been times when I was about to.

The reason is this:

Despite the fact that it sometimes feels like a toxic cesspool of humble-bragging and self-promotion, there’s a lot about LinkedIn that I do find value in.

For one, take the network’s basic structure.

If you wanted to build a global Rolodex of who’s who in the business world — well, LinkedIn (minus the timeline feature) would come pretty darn close.

Secondly, there are a lot of smart people sharing valuable content there. For every humble-brag that only exists to make the poster looks good, there’s an engaged professional sharing some really interesting ideas with other users.

And those are the parts of the social network that I love.

My Career Is Bigger Than My Job

Something I’ve observed over the years.

Whenever a LinkedIn user goes from quiet lurker into active poster mode, they attract the immediate attention and skepticism of their network.

The assumption seems to typically be that that individual is looking for a new job. If it’s a freelancer or consultant, the assumption is that that they’re short of work and in need of a few new clients. Inbound marketing and all that. I’ve had friends reach out to me asking how they could help me find work solely because I started posting a lot on LinkedIn. And guess what? I wasn’t job-hunting.

So here’s why I think that it’s time we shifted these assumptions.

Because they keep people from sharing simply because they don’t want to risk whatever repercussions might attach to that perception.

Hardworking professionals who are satisfied in their jobs and who might have interesting best practices to share are clammed up from doing so because they’re worried that their boss will see and assume they’re about to jump ship.

Personally, I share content on LinkedIn because I’m interested in what I do for a living — marketing communications. I use it as a sounding board to hem out thoughts, some of which I later develop into blog posts that I circulate here.

If I were doing the busy work of job-seeking and attending interviews, I’d actually be less inclined to post there.

I post because I like to hear what other marketers have to say about them — even if the engagement levels on most of what I share aren’t particularly large.

To make new professional contacts. To build out professional community. Which is exactly what the platform was designed to facilitate.

Not every active LinkedIn user is a job hunter.

I’m certain that there are voices with good ideas to share who are too afraid to so because of this general misplaced assumption.

In the interest of creating a more engaged professional discussion on that network, I think it’s time that we moved past that.

We can all play our part.

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Daniel Rosehill

Daniel Rosehill

Daytime: writing for other people. Nighttime: writing for me. Or the other way round. Enjoys: Linux, tech, beer, random things. https://www.danielrosehill.com