List: Content marketing | Curated by Daniel Rosehill

Oct 12, 2021
18 stories
Content marketingEssays I have written on the subject of content marketing. Approaches, how-tos, and other information.
Daniel Rosehill
Why Every Content Marketing Team Should Create Its Own In-House Stock LibraryBesides saving money, you can add more impactful imagery to your content marketing
Oct 12, 2021
Oct 12, 2021
Daniel Rosehill
The Logical Loophole At The Center Of The AI Content CrazeThe problem with the idea of generating an endless amount of ‘content’ that nobody will want to read
Oct 12, 2021
Oct 12, 2021
Daniel Rosehill
Why It Sometimes Makes Sense To NOT Blog On Your Own PlatformThere are some significant reasons why it actually makes more sense to distribute content marketing over non-owned channels like Medium
Oct 6, 2021
Oct 6, 2021
Daniel Rosehill
The Insidious Rise Of “Content” — And How It’s Destroying Creative LivelihoodsIf we regard all creative output as homogeneous collections of keywords, nobody should be surprised when AI comes “stealing” our jobs
Sep 26, 2021
Sep 26, 2021
Daniel Rosehill
3 Ideas To Help Scale Up Your Content Creation ProcessIf You’re Looking To Write More Online This Year, These Tips Could Help
Apr 25, 2021
1
Apr 25, 2021
1
In
Marketing Communications Digest
by
Daniel Rosehill
The Dangers of Chasing After Social Engagement MetricsIn a world drowning in data, we’re also swimming in noise. Are most social engagement metrics simply part of that?
Apr 26, 2021
Apr 26, 2021
In
Marketing Communications Digest
by
Daniel Rosehill
The Ultimate Long Game, Content Marketing Demands Its Own Mindset TooWhen transitioning from outbound to inbound-led marketing, attitudes need to change as well
Apr 27, 2021
Apr 27, 2021
In
Marketing Communications Digest
by
Daniel Rosehill
Is Content Marketing ‘Just’ Advertising? And Other Tricky Questions For Content MarketersThinking about what content marketing is not can help us understand what it’s really defined by
Jun 24, 2021
Jun 24, 2021
Daniel Rosehill
Should You Publish Your Blog On Your Site Or Elsewhere On The Internet?Publishing on Medium, LinkedIn, or your blog. Does it really matter?
Jul 18, 2021
1
Jul 18, 2021
1
Daniel Rosehill
3 Advantages Text-Based Content Retains Over Video MarketingThe written word still has its advantages over those fancy video-slayers, especially for nascent companies
Aug 18, 2021
Aug 18, 2021
Daniel Rosehill
Why Sticking With Content Creation — Over The Long Term — Is Essential To Its SuccessFor businesses and brands, content creation can follow a predictable cycle that leads to quick disappointment. Preparing for it can help…
Aug 23, 2021
Aug 23, 2021
Daniel Rosehill
Where Should I Create My Business Content: Blog, Website, Or Social Media?A quick rule for where to post your content on the internet
Sep 3, 2021
Sep 3, 2021
Daniel Rosehill
Content Marketing That Actually Works: Part 1 — Persona DevelopmentTrying to sell your business without having first refined your messaging is going to be an uphill battle
Sep 16, 2021
Sep 16, 2021
Daniel Rosehill
Why Content Marketers Need Their Own Buyer PersonasTo truly create impactful content marketing, we need our own questions about who we’re marketing to answered
Sep 16, 2021
Sep 16, 2021
Daniel Rosehill
Creative Ideas For Content Marketers Working At Really “Boring” CompaniesEven the supposedly “dullest” of industries can throw up interesting content opportunities. It just might require a bit of creative…
Sep 19, 2021
1
Sep 19, 2021
1
Daniel Rosehill
Content Marketing: Who Do You Need On Your A-Team? (Key Hires)If you’re looking to build up a robust content marketing function, these are the key people you need on your team
Sep 20, 2021
Sep 20, 2021
Daniel Rosehill
Content Isn’t “Crap.” It’s Just Hopelessly Vague.To really derive value from content marketing, creators need to see it as more than simply a crude and cheap metric-driver
Sep 21, 2021
1
Sep 21, 2021
1
Daniel Rosehill
Content Marketing: It’s About More Than (Just) Lead GenerationContent marketing can engage three key buying audiences — all at the same time
Sep 22, 2021
Sep 22, 2021