List: Marketing and marketing communications | Curated by Daniel Rosehill

Oct 1, 2021
23 stories
Marketing and marketing communicationsArticles I have written on the subject of marketing and marketing communications.
Daniel Rosehill
The Insidious Rise Of “Content” — And How It’s Destroying Creative LivelihoodsIf we regard all creative output as homogeneous collections of keywords, nobody should be surprised when AI comes “stealing” our jobs
Sep 26, 2021
Sep 26, 2021
Daniel Rosehill
3 Ideas To Help Scale Up Your Content Creation ProcessIf You’re Looking To Write More Online This Year, These Tips Could Help
Apr 25, 2021
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Apr 25, 2021
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Marketing Communications Digest
by
Daniel Rosehill
The Dangers of Chasing After Social Engagement MetricsIn a world drowning in data, we’re also swimming in noise. Are most social engagement metrics simply part of that?
Apr 26, 2021
Apr 26, 2021
Daniel Rosehill
Inbound Marketers: Stop Watching Your Daily Social Metrics. It’s A Distraction.If you’re playing a long game, you should consider not obsessing over short term needle shifts
May 5, 2021
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May 5, 2021
1
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Marketing Communications Digest
by
Daniel Rosehill
3 Very Cost-Effective Ways To Get PR Exposure As A StartupIf you want coverage without the five figure pricetag, these could be some options to explore
May 5, 2021
May 5, 2021
In
Marketing Communications Digest
by
Daniel Rosehill
Need PR On A Budget? Here Are 3 PR Agency AlternativesFor lighter touch PR you can leverage these cheaper sources while still getting publicity
May 5, 2021
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May 5, 2021
1
In
Marketing Communications Digest
by
Daniel Rosehill
Email Open Rate Tracking Is Creepy And Weird. Should Marketers Be Using It At All?This week marked a historic turning point in privacy advocates’ battle against email open rate tracking — a widely-employed technology…
Jun 21, 2021
Jun 21, 2021
In
Marketing Communications Digest
by
Daniel Rosehill
The Silent Audience Effect — And Why You May Have Never Heard The Names Of Your Biggest FansWhy your most ardent cheerleaders may simply be too busy to create the data that shows you that they care.
Jun 23, 2021
Jun 23, 2021
In
Marketing Communications Digest
by
Daniel Rosehill
Is Content Marketing ‘Just’ Advertising? And Other Tricky Questions For Content MarketersThinking about what content marketing is not can help us understand what it’s really defined by
Jun 24, 2021
Jun 24, 2021
In
Marketing Communications Digest
by
Daniel Rosehill
Does Text-Based ‘Content’ Have A Future In The Age Of Video?My own evolution as a content creator — and why I believe that format-agnosticism may be the way our industry moves
Jun 24, 2021
Jun 24, 2021
In
Marketing Communications Digest
by
Daniel Rosehill
Inbound Marketing Is Investing — For Brand-BuildersWhen you think about, developing inbound collateral and investing in financial vehicles have a lot in common
Jun 25, 2021
Jun 25, 2021
In
Marketing Communications Digest
by
Daniel Rosehill
Inbound Marketing —And How It Goes Where Outbound Can’tThere’s one less frequently discussed benefit of inbound: it can dredge up leads in places that, for many organizations, outbound simply…
Jun 26, 2021
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Jun 26, 2021
1
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Marketing Communications Digest
by
Daniel Rosehill
Inbound Marketing —4 Reasons It Rocks For Small BusinessesInbound marketing can help any team. But the benefits for small businesses are particularly noteworthy.
Jun 27, 2021
Jun 27, 2021
Daniel Rosehill
What Do Marketing Communications Consultants Do Exactly?What are MarCom consultants and how are they different from content specialists?
Jun 28, 2021
Jun 28, 2021
In
Marketing Communications Digest
by
Daniel Rosehill
What Do Marketers Really Think About Salespeople?We work hand in hand. But do we get on?
Jul 4, 2021
Jul 4, 2021
Daniel Rosehill
Should You Publish Your Blog On Your Site Or Elsewhere On The Internet?Publishing on Medium, LinkedIn, or your blog. Does it really matter?
Jul 18, 2021
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Jul 18, 2021
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Daniel Rosehill
Intelligence Gathering Is A Core Marketing Skill — And Other Lessons About Marketing Consulting…Some pointers about the art and science of delivering value to clients as a marketing consultant
Jul 22, 2021
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Jul 22, 2021
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Daniel Rosehill
Marketing Consultants — And Why Elephant-Spotting Should Be A Core Part Of What They DoBefore looking for finesse, make sure that your basics are all in place
Jul 23, 2021
Jul 23, 2021
Daniel Rosehill
3 Advantages Text-Based Content Retains Over Video MarketingThe written word still has its advantages over those fancy video-slayers, especially for nascent companies
Aug 18, 2021
Aug 18, 2021
Daniel Rosehill
Email Isn’t Broken. Spammy Marketers Just Made It Far Less Useful For All Of Us.Can We Stop Blaming Technology For Marketers’ Proclivity To … Blitz Email Lists?
Sep 1, 2021
Sep 1, 2021