Marketing Consultants — And Why Elephant-Spotting Should Be A Core Part Of What They Do

Before looking for finesse, make sure that your basics are all in place

Are there elephants lurking somewhere between what your clients are doing now and what they need to be doing in order to be successful? It’s your job, as a consultant, to point it out. Photo by Pixabay from Pexels

Marketing Consultants — And Why External Perspectives Can Be Helpful

Simple seeing this from a different lens is a significant part of the value that consultants can bring to their clients. Photo by Jan Kopřiva from Pexels

Why Elephant Spotting Is A Core Activity For Marketing Consultants

Daytime: tech-focused MarCom. Night-time: somewhat regular musings here. Or the other way round. Likes: Linux, tech, beer.