The Insidious Rise Of “Content.” Why It’s Bad For Marketing. And How It’s Also Destroying Creative Livelihoods

If we regard all creative output as homogeneous collections of keywords, nobody should be surprised when AI comes “stealing” our jobs

If all creative enterprise is subsumed into an amorphous mass known as “content,” everybody trying to distinguish themselves based upon their unique talents faces a steep uphill climb. Photo by Jessica Lynn Lewis from Pexels

Even If The Definition Makes Sense, Its Application Can Be Damaging

Daytime: tech-focused MarCom. Night-time: somewhat regular musings here. Or the other way round. Likes: Linux, tech, beer.