Anybody who has spent time meeting clients in coworking spaces is likely to have overheard plenty of interesting conversations.
Being magnets for entrepreneurs, startups, and those taking a shot at business for the first time, coworking spaces are great locations to break up the work-from-home monotony, for meeting clients, and for availing yourself of complementary beer while trying to appear suitably “innovative.”
Among the snippets overheard from my last foray:
Thanks for checking out my Medium profile! Feel free to watch the video intro below.
My name is Daniel Rosehill. I’m a marketing consultant with a passion for technology (and journalism). I was born in Ireland, although I currently live in Jerusalem.
I blog on here about tech (especially Linux and backups!), marketing, writing, and whatever else comes to mind (including sometimes ADHD).
At the time of writing at least, my Medium content is all un-paywalled. I write to share ideas with people rather than to monetize. …
Last month, I shared my thoughts on an important point of pivot in my career.
For the best part of the past year, I’ve been working hard, behind the scenes, to pivot my service offering away from freelance writing.
Don’t get me wrong (and no, this isn’t a sales pitch): I still love writing. I get involved in plenty of writing on behalf of my clients although my writing-only clients are now outnumbered by my marketing communications ones. …
Ask many businesses who are investing in content marketing for the first time what their objectives are, and you’re likely to hear two almost magic-like sounding words in response: lead generation.
Content marketing — and more broadly, inbound marketing — is a terrific strategy for lead generation that works mostly through the process of organic discoverability.
While social media has huge value as a means of amplifying your content through syndication, the lifespan of social media content is surprisingly ephemeral — which is why I typically coach clients to avoid creating original content on social.
You share a status. It…
Moping around on Twitter this afternoon, I encountered one of the content marketers who I follow sharing a Harvard Business Review piece by Greg Satell that has undoubtedly raised more than a few eyebrows since it was first first published six years ago.
In Satell’s list of unconventional “rules” for marketers to live by, he includes, as his second rule, understanding that “content is crap.” His view is a lot more nuanced — and worth thinking about — than the somewhat eye-grabbing headline belies. Check it out below:
The HBR piece includes this outstanding paragraph that was, well, music to…
This summer, I spent a few weeks travelling around the US — visiting in-laws, trying to avoid catching the plague, and, as befitting any tourist spending time outside of Israel, purchasing as many Amazon orders as could be compacted into a suitcase.
Along the way we managed to spent a few days in Storrs — which was the first time in my life I set foot within the State of Connecticut (the previous extent of my knowledge: it’s small and located somewhat close to New York. My knowledge now: there’s lots of grass and Storrs is in the state).
Work from home?
Like to keep one step ahead of … whatever might go wrong?
So do I!
If you’re running a busy business from home, then you know how costly and embarrassing even relatively momentary periods of downtime can be:
To mitigate risk, you can equip your home office with a few technological bits and pieces that should keep all your key business systems — and you — online. …
If you’re looking to do content marketing really well — and are prepared to invest in the process — then you’re going to be looking at bringing a few hands on deck.
One of content marketing’s traditional advantages over outbound marketing — marketing that works by disrupting to gain attention — is the fact that it’s remarkably cost effective.
The actual costs of producing some content marketing assets, like blog posts, can be negligible. However, manpower isn’t free — or cheap.
To do content marketing well, you’re going to ideally want to bring together professionals that bring a few different…
We’all all heard about how doing things like blogging and publishing online can be a great means of driving inbound attention to your business.
If you work in marketing then you’re probably already very familiar with the typical inbound-selling spiel.
Inbound is far more cost-effective outbound — think advertising — although exponents of the method typically caution against expecting immediate results. (And that would include me).
But you may have had a question about inbound marketing that you didn’t see addressed.
Is content marketing something that every business should be engaging it?
Or do you have to be…
Across the globe, more than 300 million people are attempting to launch about 150 million businesses. That’s according to Moya Mason writing in ‘Worldwide Business Startups.’
Whether Mason’s numbers are up to date or not I’m not sure. I found them lurking on Google. Suffice to say that the number of operational companies in the world is some version of “an awful lot.” With that less accurate estimate out of the way, let’s move on.
Businesses make money, of course, through all kind of means.
Some businesses are really hip startups using artificial intelligence (AI) to plumb mountains of data…