Trying to sell your business without having first refined your messaging is going to be an uphill battle

Trying to figure out content marketing? Welcome to ‘Content Marketing That Actually Works’. In our first installation let’s look at the enormous value in developing really good buyer personas. Photo by Kaboompics .com from Pexels
  • “We’re going to beat Amazon at this bro”
  • “We’re very much into exploring the transformational growth space. That’s going to be a major area of focus for us this quarter”


A welcome message to my Medium profile!


Why freelance writing can be such a tough journey from a money perspective — and what worn-out writers can do instead

Freelance writing: in a commodified and low-ticket professional services market, how can freelance writers rise above by-the-blog pricing models? Photo by Jessica Lynn Lewis from Pexels

Content marketing can engage three key buying audiences — all at the same time

One more reason to back your content marketing effort with great analytics: it makes it easier to identify opportunities to use your existing stock of content to upsell existing clients and remarket to past ones. Photo by Negative Space from Pexels

To really derive value from content marketing, creators need to see it as more than simply a crude and cheap metric-driver

There’s lots of bad content marketing being produced. But to do content marketing a whole lot better, it might help to stop thinking about everything you write, podcast, and video as “content.” Photo by Kyle Loftus from Pexels

A Connecticut village home to the University of Connecticut — and three Indian takeaways

Amazon is so incredible that you can overnight signage to coordinate delivery of more Amazon orders. Photo: author.

Steps to take before the lights go out and the internet goes down ….during your next client Zoom call

  • Risk to deadlines
  • Reputational damage (see: risk to deadlines!)
  • Lost business (see: risk to deadlines and non-responsiveness)
  • Work projects getting pushed over into your personal time


If you’re looking to build up a robust content marketing function, these are the key people you need on your team

If you think that a writer and a laptop are ‘good enough’ to get your content marketing effort up and running, you may be mistaken. Photo by Vlada Karpovich from Pexels

Content marketing: should every business be engaging in it or does it depend upon what you do?

If you can write it, speak it, or record it — you may be able to use that information to your company’s advantage. Photo by Jessica Lewis from Pexels


Even the supposedly “dullest” of industries can throw up interesting content opportunities. It just might require a bit of creative thinking to identify them

Content marketing: exhaustive brainstorming mightn’t be necessary to find ideas for less glamorous businesses. Sometimes simple perspective shifts can pave the way for interesting pieces. Photo by Startup Stock Photos from Pexels

Daniel Rosehill

Marketing communications consultant interested in tech, Linux, beer, async, business continuity, and remote work (in no particular order). RosehillMarcom.com

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